To stand out from the competition, a glamping site must offer a unique and memorable experience for guests. Here are some key factors that can set a glamping site apart:
- Unique Accommodations: Offering unique and luxurious accommodations can provide a one-of-a-kind experience that sets the site apart from others. Generally when “Glampers” are looking for a unique experience they will likely choose to stay in something that they have not found before. As Glamping is a fairly well established sector now in the UK, there are some products that have been around for a number of years. Todays Glampers are searching for new, luxurious, innovative units that they can post on Instagram/Social Media because it is so different from anything they have seen or experienced before.
- Exceptional Customer Service: Providing personalized attention to guests’ needs and ensuring prompt and efficient customer service can enhance the overall guest experience and set the site apart from competitors. Try to get to to know your customer before they arrive. Ask questions, try to find out what their expectations are and if possible adapt your offering to make sure they get the most from their stay and it is memorable for them. Personalise the stay as much as possible. If the stay is attached to a celebration (birthday, anniversary, hen or stag weekend, honeymoon etc) provide a welcome gift to reflect the occasion.
- Amazing Views and Location: A prime location with breathtaking views, surrounded by natural beauty, ensure you are making the most of your land, orientation of units is important, where does the sun rise and set, where does the prevailing wind come from, are you making the most of the view? Easy accessibility can make the site appealing to guests and set it apart from other glamping sites. Provide details of local walks, nearby attractions, pubs and restaurants, what’s on in the area at that time. The more information you can provide the better.
- Sustainability: Incorporating eco-friendly practices, such as using renewable energy sources, recycling, and composting, can not only help the environment but also attract environmentally conscious guests and set the site apart from competitors.
- Extra Amenities: Offering additional amenities, such as hot tubs, fire pits, and outdoor kitchens, can provide a more luxurious and enjoyable experience for guests and set the site apart from others. A general area with games and cooking facilities will allow guests to get together and make new friends.
- Activities: Offering a range of activities, such as guided hikes, yoga classes, meditation, natural swimming pool, spa facilities, outdoor cooking lessons, bush crafting and painting tuition, can add value and make the stay more enjoyable and memorable, setting the site apart from others. Another easy option is to have bicycles that they can rent to explore the area. If you have a site on a farm, guests love being able to get involved with animals, feeding, lambing, grooming and riding horses, walking alpacas etc
- Marketing: A well-designed website and effective marketing strategies, such as social media, email campaigns, and influencer partnerships, can help reach a wider audience and increase bookings, setting the site apart from competitors. Run competitions and offer incentives for return visits or recommendations
By focusing on these key factors, a glamping site can differentiate itself from others and offer a unique and unforgettable experience for guests resulting in an excellent return rate and recommendations to friends.
